Opening doors to the industry's most coveted creative roles.
Client:
SocialFIXT
Sector:
Recruitment
Employment
Creative Services
Digital content
Work:
Website Design
UI/UX Design
70,000+
people given the chance to find a job
20+
iconic brands
spotlighted
1
Platform.
Infinite possibilities
01 THE CHALLENGE
The creative talent gap nobody was talking about
The creative industry has a discovery problem. Gifted designers, strategists, and cultural creatives were consistently overlooked by the world's most culturally significant organisations — not because they lacked talent, but because the infrastructure to connect them simply didn't exist at the level it deserved.
SocialFIXT arrived with a sharp mandate: democratise access to dream careers at brands like Duolingo, Warner Music Group, Roc Nation, Sony Music and Red Bull. The challenge wasn't the vision — it was building a digital experience worthy of both the brands it represented and the talent it served.
02 STRATEGIC APPROACH
Strategy before aesthetics. Always.
We began with a positioning exercise — interrogating what SocialFIXT really was at its core. Not a job board. A cultural broker. An institution that legitimises creative ambition and makes the impossible feel attainable. That single strategic truth shaped every design decision that followed.
I
Audience-first information architecture
We mapped the full user journey from discovery to application — identifying friction points, motivation peaks, and trust signals. Every navigation decision, content hierarchy, and UX pattern was mapped against the emotional state of a creative professional daring to apply for their dream role.
II
Brand identity as a conversion tool
In a category where trust is the primary conversion driver, we treated the visual identity as a performance asset. Typography, spatial composition, and editorial tone were engineered to signal cultural credibility — positioning SocialFIXT as the platform brands would choose to be seen on.
III
Dual-audience UX design
The platform serves two distinct audiences simultaneously — creative job seekers and corporate brand partners. We built distinct experience pathways for each, ensuring neither felt like a secondary consideration, while maintaining cohesive design language throughout.
IV
Content-led growth architecture
We designed the platform with organic discoverability at its core — SEO-structured company spotlights, role category pages, and editorial career content designed to pull qualified traffic and build the community through compounding inbound reach.
Mercedes
Founder & President, SocialFIXT
“You’re the best!”
★★★★★
03 CREATIVE DIRECTION
Designed for the culturally fluent.
The visual language we developed for SocialFIXT sits at the intersection of editorial confidence and digital accessibility. Bold enough to hold its own alongside the brands it spotlights. Clean enough to never distract from the opportunity at hand.
Typography anchors the identity — commanding display type creates hierarchy and authority on every page, while generous white space and a refined colour palette communicate the premium positioning the platform demands. Motion is purposeful, not decorative. Interactions reward engagement without demanding attention.
We leaned into the cultural equity of the brands SocialFIXT represents — letting the weight of names like Roc Nation and Red Bull do the heavy lifting, while the platform's design ensures they're presented with the respect those brands command.